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Latham makes and sells fiberglass swimming pools and pool accessories for homeowners.
Latham Group sells one thing above all: the big hole in your backyard you fill with water. It's the largest maker of fiberglass swimming pools in the world, and it also sells the covers, liners, and equipment that go with them. Homeowners and pool builders are the customers who pay. Roughly two-thirds of revenue comes from selling the pools themselves; the rest comes from aftermarket stuff — replacement liners, safety covers, and automated covers — that wear out and get bought again and again. That repeat business matters because it's steadier than new pool sales, which dry up when people feel nervous about spending.
Think of it as the opposite of building a pool from scratch with concrete and tile. Latham's fiberglass pools are molded in a factory like giant bathtubs, shipped on a truck, and craned into a hole. That means a pool can go in in days, not months, and the surface doesn't need replastering. The company sells through independent pool builders and dealers rather than directly to you. It went public on the Nasdaq in 2021, and the years since have been a whipsaw: a pandemic boom when everyone with a backyard wanted a pool, followed by a sharp slowdown as high interest rates and cautious spending hit big-ticket purchases. Sales have fallen from their peak, and the company has been cutting costs and trying to grow the aftermarket side.
The pool business is cyclical and weather-dependent, which is why Latham leans on the recurring aftermarket revenue and on fiberglass's growing share of a market still dominated by concrete and vinyl-liner pools. Management has said it wants to use cash to pay down debt taken on during the go-go years and to fund small acquisitions that widen its dealer network. Latham is not throwing off gushers of cash right now, so the playbook is simple: sell more pools when homeowners feel flush, keep the installed base happy with covers and liners, and wait for the replacement cycle to do its quiet work.
Saved answer · last researched 11 Oct 2026