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Schibsted ASA
Schibsted runs online marketplaces, news media, and consumer services across the Nordic countries, making most of its money from classified ads and digital subscriptions.
Schibsted is the company behind the websites Scandinavians open every day: the big marketplace where people sell used furniture and cars, the news apps they read with breakfast, and a growing pile of services that help them buy, sell, and manage money. It is a Nordic media and marketplace group, headquartered in Oslo, with deep roots in Norway and Sweden especially.
The heart of the money machine is online classifieds. Its marketplaces let people list and sell everything from apartments to bicycles, and Schibsted charges for the listings, for boosting them, and for extra services around the transaction. These marketplaces are the profit engine — they earn high margins because the hard work is done by the users themselves. News media is the other big pillar: Schibsted owns major newspapers and digital news brands, and it has pushed readers to pay for digital subscriptions as print advertising has faded. That subscription money is steadier than ads but also more expensive to produce. The financial services arm sells things like loan comparison and consumer credit products that sit naturally next to the marketplaces and news sites. If someone is browsing homes for sale, offering them a mortgage comparison is a sensible upsell. Schibsted also has eCommerce distribution interests tied to how goods get to buyers.
The company has been reshaped over the years by big deals. It long held a stake in the classifieds giant Adevinta, and it sold its media business to the Norwegian publisher Schibsted Media-linked entity in a 2024 transaction that split the group's media and marketplace arms. Its biggest competitive threats are global platforms like Meta Platforms, whose Facebook Marketplace and Google listings nibble at the same advertising and classifieds spending, plus local rivals in each country. What keeps Schibsted strong is local dominance: in small Nordic markets, its marketplaces are the default place to buy and sell, and default habits are hard to break. The risk is that those habits can shift online faster than old media companies can adapt.
Saved answer · last researched 14 Nov 2026