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Raymond James Financial, Inc.

United States · NYSE: RJF · Market cap: $32.4B · P/E: 14.1 · P/S: 2

Raymond James is a financial services company that manages money, advises clients on investments, and helps companies raise capital.

Raymond James is a financial services company that does several money-related jobs under one roof. It advises individuals and families on their investments, manages their money, and runs a bank that takes deposits and makes loans. It also helps companies and local governments raise money by selling stocks and bonds, and it provides research and trading services to investors.

Raymond James Financial, Inc. (RJF) Asset management and related administrative fees (fee-based client accounts): line art illustration of A wealth management client account statement screen showing a fee-based portfolio
Fee-based accounts
Raymond James earns most of its money from fees on client accounts it manages.

The biggest part of the business is wealth management. Financial advisors across the country work under the Raymond James name, many as independent contractors who keep a large share of the fees they charge clients. They earn money from fees based on the assets they manage and from commissions on trades. It is a bit like a franchise for financial advice: advisors get the brand, the technology, and the back-office support, and Raymond James gets a cut of the revenue. Clients tend to stay for years, which makes the earnings steady and predictable — the real engine of the company. The other pieces fit around that core. The capital markets arm helps companies and municipalities issue stocks and bonds and advises on deals, which is a lumpier business that rises and falls with market activity. The bank side, mainly Raymond James Bank, lends to clients and earns interest on those loans. The company has also grown through acquisitions, buying firms like Alex. Brown and, more recently, TriState Capital and Cannacord Genuity's U.S. wealth business, to add advisors and assets.


What makes Raymond James strong is its conservative culture and its advisor-friendly model, which has helped it win advisors away from bigger rivals like Morgan Stanley and LPL Financial. The company is headquartered in St. Petersburg, Florida, and is known for avoiding the riskier, balance-sheet-heavy businesses that hurt some peers in past crises. The trade-off is that a big chunk of its revenue depends on stock market levels and trading activity — when markets fall, asset values and deal-making shrink. It pays a modest dividend, and the family of its late founder, Tom James, still holds a significant stake and influence.

Saved answer · last researched 12 Nov 2026