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Reitan AS
Reitan is a Norwegian family-owned holding company that owns and runs big retail and convenience store chains, fuel stations, and real estate.
Reitan is a Norwegian family business that owns a collection of everyday companies — the kind you walk past or drive into without thinking twice. Its best-known brand is Rema 1000, a discount grocery chain with hundreds of stores across Norway, plus several other retail chains, convenience stores, and fuel stations. If you live in Norway, you probably hand money to a Reitan-owned business most weeks.
The company is a holding company, which simply means it owns pieces of other businesses rather than making one product itself. Its main arm, Reitangruppen, runs discount groceries through Rema 1000, convenience retail through Narvesen kiosks, and fuel through stations like YX and Uno-X. It also owns real estate that its stores sit on, and it holds investments in other companies. The idea is active ownership: Reitan doesn't just buy shares and wait — it gets involved in running the businesses. The money comes from selling things people need constantly: food, snacks, coffee, fuel, and a place to stop on the road. Grocery stores run on thin profit margins, so the game is volume — sell a lot, keep costs low, and turn a small slice of each sale into profit across thousands of transactions. Owning the real estate underneath the stores adds a steady, more predictable stream of rental income and gives the family control over its own locations.
Reitan is controlled by the Reitan family, founded around Ole Reitan's grocery business in the mid-20th century and built into a retail empire largely under his son Odd Reitan. The family's tight ownership means it can think in decades rather than quarters, which fits a business built on cheap groceries and busy fuel stations. It is a quiet giant of Norwegian retail — not flashy, but woven into daily life.
Saved answer · last researched 14 Nov 2026