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Raketech runs websites and apps that help people find and compare online gambling and sports betting sites, and it earns a commission when those people sign up and play.
Raketech is an online marketing company for the gambling world. It builds and runs websites and apps where people compare online casinos and sportsbooks — reviews, bonus guides, tips, and odds — and it gets paid by the gambling operators when a visitor it sent signs up and starts playing.
The basic business is simple. Gambling companies fight hard for new customers, and they will pay a lot for a genuine one. Raketech sits in the middle like a matchmaker: it attracts people who are already searching for a place to bet, gets them to click through to an operator, and collects a fee. That fee usually comes in one of two forms — either a cut of what the customer goes on to spend, or a flat one-off payment per new deposit. It also sells advertising space on its sites. The catch is that everything depends on search traffic and on the gambling industry's rules. Google changes its algorithm, and traffic can vanish. Regulators tighten the rules, and certain markets shrink fast. Raketech has been buying up smaller affiliate sites and tipster businesses to grow beyond its home base, and it is now a group of many brands spread across several countries rather than a single website.
The money it makes is fairly reliable in good times, because recurring revenue-share deals keep paying as long as the players keep playing. The risk is concentration on a few big operators and on the search engines — the same pipes that carry its customers can be turned off or rerouted overnight.
Saved answer · last researched 15 Nov 2026