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Nexxen runs an advertising technology platform that helps advertisers buy ads and helps publishers sell ad space, mostly for streaming television and video.
Nexxen is an advertising technology company. It sits in the middle of the online ad world, selling software that helps advertisers find the right viewers and helps publishers turn their screens into money. Its two big product families are a demand-side platform, which advertisers use to buy ads, and a supply-side platform, which publishers use to sell ad slots. It also sells data products that help target those ads more precisely.
The company was formerly called Tremor International, and it is headquartered in Israel with a listing on NASDAQ. Its business leans heavily on video and connected TV, the ads that show up on streaming services and smart TVs rather than on old-fashioned broadcast. That market has been growing fast as viewers switch from cable to streaming, and Nexxen wants to be the plumbing that connects ad buyers to those streaming screens. Here is the simple version of how the money works. Advertisers pay Nexxen to plan, target, and run their ad campaigns. Publishers pay Nexxen, or give it a cut, to fill their ad space and manage it. Nexxen earns a slice of the money flowing through its platform, so the more ads it helps buy and sell, the more it makes. It competes with other ad tech firms, including The Trade Desk, and with the big walled gardens like Google and Amazon, which have their own ad systems and huge pools of viewer data.
Nexxen has made a point of buying up smaller ad tech companies to grow its tools and its reach, and it has focused on stitching those pieces into one platform. The challenge is familiar to anyone in ad tech: the big platforms control enormous amounts of data and demand, and privacy rules keep tightening, which makes targeting harder. Nexxen's bet is that a focused, independent platform for video and streaming ads can win business from advertisers and publishers who want an alternative to the giants. The company's results depend on ad spending, especially in streaming, and on whether it can keep growing while keeping costs in check.
Saved answer 路 last researched 15 Nov 2026