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It runs cafes and restaurants in Indonesia, mostly foreign brands like Starbucks, Krispy Kreme, and Subway, and makes money selling food and drinks to Indonesian customers.
Map Boga Adiperkasa is the company that brings a slice of global food culture to Indonesia. It runs big international brands — most importantly Starbucks, where it operates the cafes on behalf of the brand owner, plus Krispy Kreme doughnut shops and Subway sandwich restaurants. Walk into a Starbucks in Jakarta or Bali and you are, in most cases, standing inside one of this company's stores.
The way the money works is simple. The company signs licensing deals to use a foreign brand's name, recipes, and look in Indonesia, then opens and operates the stores itself. Customers pay for coffee, doughnuts, and sandwiches, and the company keeps the profit after paying rent, staff, ingredients, and whatever royalties the brand owner charges. Its customers are mostly Indonesia's growing urban middle class and office workers — people who want a familiar place to sit, meet, or grab a drink. The business leans heavily on Starbucks. Coffee is the engine, and the other brands are smaller side bets. That makes the company sensitive to a few things: how much Indonesians are willing to spend on treats when the economy is soft, competition from local coffee chains that are often cheaper, and the terms of its licensing agreements. It is also a very physical business, with lots of stores, leases, and staff, so costs are fixed and don't disappear when sales dip.
One notable thing about the company is its name change. It used to be called PT Creasi Aksesoris Indonesia — an accessories business — long before it became the food and beverage operator it is today. For investors, the key question is straightforward: can it keep growing store traffic and open new outlets as Indonesians' taste for branded coffee and fast food keeps rising?
Saved answer · last researched 15 Nov 2026