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PT Map Aktif Adiperkasa Tbk
Map Aktif Adiperkasa sells sporting goods, golf gear, kids' products, and lifestyle items to consumers across Indonesia through a large network of stores and brands.
Map Aktif Adiperkasa is a retailer that sells the things people wear and use to play sports, hit the golf course, dress their kids, and generally enjoy an active lifestyle. It runs a large portfolio of stores across Indonesia, mostly inside malls and shopping centers, and it does this by partnering with global brands rather than inventing its own. If you live in Jakarta and want running shoes, a golf club, or a kid's swimsuit from a well-known label, there's a decent chance you're walking into one of its shops.
The business works like a franchise and distribution machine. Map Aktif licenses the rights to bring famous international brands into Indonesia, then opens stores, staffs them, manages the inventory, and sells to everyday shoppers. It also runs some of its own concepts and distributes products through wholesale and e-commerce channels. Customers pay at the register, and the company keeps a cut after paying for the goods, the rent, and the staff. Its edge comes from scale: it can negotiate better terms with landlords and brand owners, and it can spread marketing and logistics costs across hundreds of locations. The company sits inside the sprawling Map Active ecosystem — actually, it is part of the wider Map group, a family of retail businesses founded by the Tanuri family, which also includes the department store operator PT Map Boga Adiperkasa and other retail arms. That group structure gives it shared back-office muscle and deep relationships with mall developers across the archipelago. In recent years the company has leaned into sports and golf especially, riding a wave of growing middle-class interest in fitness and outdoor activities, and it has expanded its store count and brand lineup to capture more of that spending.
The risks are the classic retail risks, and they are real. Shopping mall traffic in Indonesia can swing with consumer confidence and inflation. The company depends on brand owners renewing their licenses — lose a big brand and you lose a chunk of revenue overnight. And e-commerce giants keep pressure on prices and convenience. Still, Map Aktif's size, its broad brand portfolio, and its grip on prime mall space make it hard to dislodge. It is, in simple terms, the go-to partner for global active-lifestyle brands that want to reach Indonesian shoppers without building their own retail operation from scratch.
Saved answer · last researched 12 Nov 2026