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Kajaria Ceramics Limited
Kajaria makes and sells ceramic and vitrified tiles, sanitary ware, and faucets for homes and buildings.
Kajaria is one of India's biggest tile makers. Walk into a newly built Indian apartment or a renovated middle-class home, and there is a good chance the floor you are standing on came from Kajaria. The company makes ceramic and vitrified tiles — the hard, glossy, or matte surfaces that cover floors and walls — and also sells sanitary ware and faucets, so it can supply much of what a bathroom needs, not just the floor.
The business is simple at its core: Kajaria manufactures tiles in its own plants and sells them through a large network of dealers and retailers across India, plus overseas buyers. Homeowners pay through those dealers when they build or renovate. Builders and developers buy in bulk for big projects. People choose Kajaria partly because it is a familiar brand — in a market where buyers worry about tiles cracking, fading, or looking cheap, a known name is reassuring — and partly because the company spends heavily on advertising and has wide distribution, so its tiles are easy to find in most cities and towns. That brand and reach matter because Indian tiles are a crowded, price-competitive business. Hundreds of regional players, plus large rivals, fight for shelf space and undercut each other on price. Kajaria's answer is scale: large plants that lower the cost per tile, a wide product range in many sizes and finishes, and a distribution machine that reaches smaller towns where much of India's construction happens. The company also exports to markets in the US, Europe, and the Middle East, which helps when Indian demand is soft.
The catch is that tiles are a heavy, bulky product tied closely to construction. When housing slows or fuel and gas costs rise — gas is a major cost in firing tiles — profits get squeezed. Kajaria has also been investing in new plants and in its sanitary ware and faucet business to sell more to each customer. Its long-run bet is straightforward: as Indians build more homes and upgrade their bathrooms, a trusted brand with efficient factories should keep winning share.
Saved answer · last researched 14 Nov 2026