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Jumio sells AI-powered identity verification and fraud prevention software that helps businesses confirm online that people are who they claim to be.
Jumio is an identity verification company. When you sign up for a new bank account, a crypto exchange, or a ride-hailing app on your phone, the company on the other side has a problem: it needs to know you are a real person and that the ID you are holding actually belongs to you. Jumio sells the software that answers that question in seconds, mostly by having you snap a photo of your driver's license or passport and a quick selfie.
Here is how it works. Jumio's software reads the ID, checks whether it looks genuine, and matches the face on the document to the live face in front of the camera. It also runs a "liveness" check to catch someone holding up a photo or wearing a mask, and it cross-checks the person against watchlists and databases to flag fraud or money-laundering risk. Businesses pay Jumio per check, so the more customers they onboard, the more they pay — a simple, usage-based model. The customers are mostly regulated businesses that cannot afford to guess: banks, fintech apps, crypto platforms, payments companies, and gambling sites, plus gig-economy marketplaces that need to vet drivers and hosts. Jumio competes with other identity players such as Onfido (now part of Entrust), Persona, and LexisNexis Risk Solutions, and its edge is speed and accuracy across a huge library of document types from around the world, plus years of fraud data it has trained its models on.
Jumio was founded in 2010 and is headquartered in Sunnyvale, California. It is a private company, backed by investors including Centana Growth Partners and Great Hill Partners, and it has grown by riding a wave of regulation — rules like "know your customer" laws force businesses to verify identities, and doing that fully online is now the norm. The business is essentially a toll booth on the internet's front door: every new account that needs checking is a chance for Jumio to earn a small fee.
Saved answer · last researched 15 Nov 2026