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Husqvarna AB (publ)
Husqvarna makes outdoor power equipment like chainsaws, robotic lawn mowers, and trimmers for homeowners, landscapers, and forestry workers.
Husqvarna is a Swedish company that makes the machines people use to tame the outdoors. Its lineup runs from chainsaws and trimmers to robotic lawn mowers, garden watering tools, and equipment for construction crews who cut concrete and stone. The customers are a mix: homeowners fighting their own lawns, professional landscapers who maintain other people's, and loggers and construction workers who need heavy-duty gear.
The company's money comes from selling these machines and the parts and accessories that keep them running. Its real engine of profit, though, is the professional and robotic side. Robotic mowers are a stand-out: you drop one on your lawn, it quietly clips the grass on its own, and you never push a mower again. That category has grown fast in Europe and is spreading to North America, and it is a genuinely clever business because the machines sell for a lot and customers tend to stay loyal to the brand. Husqvarna is not the biggest player in every market. In robotic mowing it competes with Stanley Black & Decker and a swarm of newer challengers, while in handheld outdoor gear it fights Deere and a crowd of cheaper brands. Its edge is a strong brand built over centuries — it started making rifles back in 1689 — plus a dealer network and a reputation for tools that survive real abuse. The risk is that battery-powered rivals and low-cost competitors keep chipping at its prices.
The company spends heavily on developing new products, especially battery and robotic technology, and it pays a dividend to shareholders. It is also exposed to the housing and gardening cycle: when people move house or spruce up their yards, they buy mowers and trimmers, and when they don't, sales sag. Its headquarters in Sweden sit near its core European market, but it sells worldwide, and the push into robotic mowing is the story most worth watching.
Saved answer · last researched 12 Nov 2026