Understand any stock in simple English
Enter a ticker to learn what the company does and how it makes money.
Fiskars makes and sells everyday consumer products for homes, gardens, and the outdoors, including its famous orange-handled scissors.
Fiskars is a Finnish consumer goods company, and there's a good chance you've held one of its products without knowing it. Its most famous item is the orange-handled scissors, a design so common in schools, kitchens, and offices that the company says it has sold over a billion pairs. But scissors are only part of the story: Fiskars sells garden tools, axes and outdoor gear, cooking and dining products, and crafting supplies, and it does this through a portfolio of brands sold to ordinary people around the world.
The business is really a house of brands. Some names, like Fiskars itself, are the practical, durable everyday tools people recognize. Others, like the premium cookware brand Iittala and the Finnish design house Arabia, lean more toward home and lifestyle. Fiskars also owns the outdoor brand Gerber and, importantly, the Royal Dansk and Kjeldsens cookie brands, which quietly generate reliable sales in the food aisles of many countries. So when you buy a pair of scissors, a garden trowel, or a tin of butter cookies, the money can end up in the same Finnish company's pocket. Who actually pays? Retailers do. Fiskars sells mostly through stores, online retailers, and distributors, who then sell to consumers. That means the company's fortunes depend on shelf space and on people deciding, in the aisle or on a screen, that a Fiskars product is worth the price. Its strength is brand trust built over decades, plus efficient mass production; its vulnerability is that these are discretionary purchases. When shoppers tighten their belts and buy fewer new kitchen items or garden tools, sales feel it. The company has also faced pressure from cheaper rivals and from consumers shifting to online shopping.
Fiskars is headquartered in Helsinki, Finland, and its shares trade on Nasdaq Helsinki. The company has spent years reshaping itself into a focused consumer brands group, shedding non-core businesses and putting money into design, marketing, and its strongest names. For a company built on a simple orange handle, its real product is durable, recognizable brands that people reach for again and again.
Saved answer 路 last researched 15 Nov 2026