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BRP makes and sells recreational vehicles like Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road machines.
BRP is the company behind some of the most fun machines you can buy: Ski-Doo snowmobiles, Sea-Doo jet skis, and Can-Am four-wheelers and motorcycles. If it has an engine, goes fast, and is meant for fun rather than commuting, there's a good chance BRP makes it. The company designs and builds these vehicles along with the engines and parts inside them, then sells them through a network of dealers around the world rather than directly to you.
The business runs on a simple cycle. Dealers order vehicles ahead of each season, BRP builds them, and the dealer network sells them to riders. BRP also makes money after the sale, selling parts, accessories, and clothing — the jackets, helmets, and oil that customers keep buying. That aftermarket business is steady and profitable even when new vehicle sales slow down. The company is headquartered in Valcourt, Quebec, a small town that has been the heart of snowmobile manufacturing for decades. BRP's history is tangled up with the snowmobile itself. It grew out of Bombardier, the Canadian transportation giant, and was spun off as its own public company in 2013. The Ski-Doo brand dates back to the late 1950s, when Joseph-Armand Bombardier invented a machine that could glide over deep snow — originally pitched as a practical way to get around in winter, not a toy. That practical invention turned into a whole industry of winter recreation.
The company's biggest challenge is that its products depend on discretionary spending and on winter actually arriving. A warm, snowless winter hurts snowmobile sales; an economic slowdown makes people postpone a $15,000 toy. BRP competes with Polaris in snowmobiles and off-road vehicles, and with Yamaha Motor and Honda in powersports more broadly. It has been pushing into new territory, including electric models and its Can-Am motorcycle line, betting that riders will keep paying for fun even when budgets get tight.
Saved answer · last researched 15 Nov 2026