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Domo sells cloud software that helps companies pull their data together and turn it into dashboards, reports, and AI-driven insights for business decisions.
Domo is a software company that helps businesses make sense of their data. Its platform pulls information from many different systems — sales tools, finance software, spreadsheets, databases — into one place, then turns it into dashboards, reports, and alerts that managers can actually use. The pitch is simple: instead of waiting on spreadsheets and IT reports, a boss can open Domo on a phone and see how the business is doing right now.
Domo makes money by selling subscriptions to that platform, mostly to mid-sized and large companies. Customers pay per user and by the amount of data they push through, and many sign multi-year contracts. The company also sells add-ons, including AI tools that help people ask questions of their data in plain language. It is headquartered in American Fork, Utah, and has been listed on Nasdaq since its 2018 IPO. The business has grown, but it has also been a hard, unprofitable slog for years. Competition is fierce: Microsoft bundles similar tools into Power BI, Salesforce owns Tableau, and Alphabet sells Looker — giants that can throw in analytics almost for free alongside software customers already buy. Domo's answer is to be the neutral, easy-to-use layer that sits on top of everything, and it has leaned hard into AI features to stay relevant. It has posted losses for most of its public life, though it has been pushing toward break-even and positive cash flow in recent quarters.
A colorful piece of its history: founder Josh James built and sold a previous company, Omniture, to Adobe for $1.8 billion, then started Domo with big ambitions and heavy spending. That spending — on sales, marketing, and a flashy brand — is a big reason the company took so long to approach profitability. Today the story is less about hype and more about whether Domo can grow steadily and finally make money while fighting off much larger rivals.
Saved answer · last researched 15 Nov 2026