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Connection is a reseller that sells computers, software, and IT services to businesses, government agencies, schools, and hospitals, mostly in the United States.
Connection is the kind of company most people never notice, but plenty of offices could not function without it. It sells computers, software, networking gear, and the services that hold all that technology together — and its customers are not shoppers browsing for a laptop. They are IT departments at businesses, government agencies, schools, and hospitals that need to buy hundreds of devices at once, get them configured, and have someone to call when things break.
The business is built on being the middleman. Connection buys hardware and software from the big manufacturers and resells it, adding its own layer of help: advice on what to buy, installation, device management, and ongoing support. Its customers stick around partly because switching suppliers is a hassle and partly because Connection's salespeople know their accounts well. The company runs this through a few brands — it sells to large enterprises through its flagship account teams, and it serves small and mid-sized customers through a separate sales channel. It also has a dedicated arm for public-sector work, selling to federal, state, and local government and education buyers, which is a big chunk of its business. That public-sector exposure cuts both ways. Government and school budgets are large and steady, but they come with slow procurement cycles, fierce price competition, and the risk that spending gets squeezed when budgets tighten. Connection also competes with much bigger resellers like CDW and a long tail of regional players, plus the manufacturers themselves, who would happily sell direct. Its edge is service and relationships rather than low prices, which keeps margins thin — this is a low-margin, high-volume business where a small slip in demand or a big customer walking away can move the needle.
Connection is headquartered in Merrimack, New Hampshire, a detail that says something about its culture: it is a practical, unglamorous operator rather than a Silicon Valley growth story. It has spent years buying back its own shares and paying a modest dividend, returning cash to shareholders rather than pouring it into risky expansion. The recent story is the same as the old one — the cloud and remote work shift how companies buy technology, and Connection has to keep proving that a knowledgeable reseller still adds value when so much can be bought with a few clicks online.
Saved answer · last researched 15 Nov 2026