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Clarus Corporation
Clarus makes and sells outdoor gear — climbing hardware, skis, and roof racks — to people who play outside.
Clarus is an outdoor gear company. It owns a handful of brands that sell to people who climb rocks, ski down mountains, and haul bikes and kayaks on the roof of a car. If you have ever clipped a carabiner to your harness or strapped a mountain bike to a roof rack, there is a decent chance the hardware came from one of its brands.
The company's best-known name is Black Diamond, which makes climbing gear, headlamps, and ski equipment. Clarus also owns Rhino-Rack, an Australian brand of roof racks and car racks, and earlier sold ski brands like K2 and Marker. Clarus sells through outdoor retailers and directly to consumers, mostly in North America and Europe. The business is simpler than it looks: it designs and markets gear, then has it manufactured, largely in Asia, and shipped to stores. Its fortunes rise and fall with how much people spend on outdoor hobbies, which surged during the pandemic and then cooled as shoppers tightened their belts. Clarus has also been reshaping itself, selling off some ski brands to focus on the core climbing and rack businesses.
One thing worth knowing: Clarus started life as a software company called Black Diamond, then bought the actual Black Diamond equipment brand and eventually sold the software side. Today it is a pure outdoor company — a small player in a market full of bigger rivals, betting that serious outdoor enthusiasts will pay up for trusted gear.
Saved answer · last researched 14 Nov 2026