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StarHub Ltd
StarHub sells mobile plans, home broadband, pay-TV, and cybersecurity services to people and businesses in Singapore.
StarHub is one of Singapore's main telecom companies. It sells the things that keep a household or a business connected: mobile phone plans, home broadband, and pay-TV. It also runs a cybersecurity arm that protects organizations, and it sells networking and cloud services to businesses.
The consumer side is the part most people know. Walk into any mall in Singapore and you'll likely pass a StarHub shop selling phone plans, home internet, and TV bundles. It competes hard for those customers against Singtel and M1 (a much smaller player now owned by Keppel and others), and the fight is mostly about price, bundling, and throwing in extras like streaming or sports content. Telecom is a mature, price-sensitive business in Singapore, so growth is slow and margins are under pressure. The business side is where StarHub is trying to find a second act. It sells managed security, network services, and cloud-related products to companies and government bodies, aiming to be a broader "digital services" provider rather than just a pipe for phone calls and internet. That's a harder business to win, because it faces specialist cybersecurity firms and global tech vendors, but it comes with stickier contracts and better pricing than consumer SIM cards.
StarHub pays out a big chunk of its profits as dividends, which makes it a favourite among income-focused Singapore investors. It also holds a chunk of shares in a data center venture, giving it a small stake in the AI-driven demand for computing space. The honest summary: a steady, mature cash cow that is trying to branch out into security and enterprise services before its core consumer business shrinks further.
Saved answer · last researched 12 Nov 2026