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Boom Logistics rents out cranes and provides lifting crews and labour to mining, energy, infrastructure and industrial projects across Australia.
Boom Logistics is the company Australian businesses call when something heavy needs to go up, across, or into place. It owns a big fleet of cranes — from small truck-mounted units to large heavy-lift machines — and rents them out with trained operators to mining sites, construction projects, energy plants and factories. It also supplies the people around the crane: riggers, labourers and specialised crew who plan and run the lift. If a mine needs a new piece of equipment lowered into place, or a wind farm needs components hoisted, Boom is one of the businesses likely to show up.
The money comes from hiring out equipment and people, usually on contracts that run for weeks or months rather than a single day. Mining companies are a huge customer group, because remote sites constantly need heavy gear moved and maintained. Infrastructure work — roads, bridges, rail — and energy projects add more demand. Customers choose a crane company on fleet size, safety record and, above all, whether the right machine and crew can be at the site on time, since a stalled lift can idle an entire project. That makes reliability and geographic reach the real competitive weapons. Boom is not a glamorous business. Cranes are expensive to buy, maintain and transport, and demand swings with mining investment and construction cycles. The company has spent years dealing with debt and thin margins after a rough stretch following the mining boom, and it has worked on tightening costs and fixing its balance sheet. Competition comes from other crane hire firms and from big customers who sometimes buy their own equipment. Scale matters: a larger fleet spread across more locations means more machines earning money instead of sitting idle.
One quirk of the business is that cranes often travel farther than the loads they lift. Moving a large crane between sites can cost serious money and time, so having depots close to customers is a genuine advantage. Boom's national footprint across Australia is part of its pitch. The company also does maintenance and other site services, which keeps equipment and crews utilised between big lifts. For investors, the appeal is leverage to an upturn in Australian mining and infrastructure spending; the risk is that the same cycle turns down and leaves expensive machines parked.
Saved answer · last researched 15 Nov 2026