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Bloomin' Brands owns and runs casual restaurant chains like Outback Steakhouse.
Bloomin' Brands is a restaurant company. It runs casual sit-down chains where people go for a steak, some shrimp, and a big plate of fries. The biggest one is Outback Steakhouse, an Australian-themed steakhouse that makes up the majority of sales. Other chains under the same roof include Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse. The company serves everyday diners and families, mostly in the United States, plus a meaningful number of restaurants abroad, often run by franchise partners.
Think of it as a landlord of restaurant brands. Bloomin' doesn't just own one menu; it owns several different restaurant "brands" and collects the money each one earns. Most revenue comes from company-owned restaurants, where it keeps the profits after paying for food, staff, and rent. A smaller slice comes from franchising, where other people run the restaurants and pay Bloomin' fees and royalties. That franchise money is nice because it's steadier and costs less to run.
The business has been under pressure lately. Casual dining has gotten tougher as customers watch their spending and choose cheaper fast-food or fast-casual options. Bloomin' has been closing weaker restaurants, cutting costs, and leaning harder on marketing and menu deals to bring people back in. It also pays a dividend and has bought back some of its own stock, using cash to reward shareholders while it tries to steady the core restaurants.
Saved answer · last researched 12 Oct 2026