Understand any stock in simple English
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Commerce.com, Inc.
BigCommerce sells software that lets businesses build and run online stores.
BigCommerce is a software company that gives brands and retailers the tools to build and run their own online stores. You have almost certainly shopped on a website powered by it without knowing — when a brand sells directly from its own site rather than through a marketplace, a platform like this is often what sits underneath, handling the product pages, the shopping cart, and the checkout.
The core product is "open SaaS": a hosted ecommerce platform that is relatively easy to set up, but unlike a locked-down competitor, it lets merchants customize heavily and plug in other software through APIs. That openness is the pitch. A growing brand that wants its storefront to look and work exactly its own way, and to connect to its own inventory, marketing, and back-office systems, picks BigCommerce instead of a more rigid rival. Crucially, it serves both business-to-consumer sellers and business-to-business sellers — the latter being a big deal, because wholesale ordering has messier rules like customer-specific pricing and bulk orders. The money comes from subscriptions. Merchants pay a monthly or annual fee based on their sales volume, and they pay more as they grow. On top of that, the company earns from things like payment processing and partner referrals. It is a bet on merchants scaling up: the platform wins when its customers win. Competition is fierce and price pressure is real, with Shopify dominating the market and Salesforce-owned commerce tools and Adobe in the mix for larger enterprises.
The company has spent years chasing growth while losing money, a common story for software firms that spend heavily on sales and marketing to land bigger customers. Notable moves include a partnership to power ecommerce for Walmart's marketplace sellers and a push into enterprise deals. The tension is simple: the product is well liked, but converting that affection into consistent profit against much larger rivals remains the hard part.
Saved answer · last researched 14 Nov 2026