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PT Aspirasi Hidup Indonesia Tbk
Ace Hardware Indonesia runs a chain of stores selling home improvement tools, household appliances, and lifestyle products to shoppers across Indonesia.
Ace Hardware Indonesia is the store Indonesians walk into when they want to fix something at home, upgrade a room, or buy a gift. It sells tools, paint, and hardware for repairs, along with furniture, small kitchen appliances, and lifestyle items like toys and sports gear. Its shelves mix the practical with the fun, which is a big part of why families and hobbyists keep coming back.
The company runs a large network of stores across the country, mostly in shopping malls, under the Ace Hardware banner. It makes money the way most retailers do: it buys products from suppliers, marks them up, and sells them to shoppers who pay at the register. Some of its growth has come from its own private-label brands, which carry fatter margins than third-party goods, and from selling directly to other businesses and through online channels. In 2024 it changed its legal name from PT Ace Hardware Indonesia Tbk to PT Aspirasi Hidup Indonesia Tbk, though the stores still trade as Ace Hardware. Its edge is scale and convenience: a trusted brand, thousands of products under one roof, and locations close to where middle-class shoppers already spend their weekends. That makes it the default stop for home projects in a market where few rivals offer the same breadth. The catch is that it depends on people having spare money to spend on their homes, so weak consumer confidence or a soft economy hits sales quickly. Competition from online marketplaces and cheaper local shops also keeps pressure on prices.
The company is controlled by the Kawan Lama group, a large Indonesian retailer, and its shares trade on the Jakarta exchange. It has historically paid out a good chunk of its profits as dividends and carried little debt, which is a sign of a simple, cash-generating business rather than a capital-heavy one. The interesting tension is whether a mall-based hardware chain can keep growing as more shopping moves online, which is why its push into private labels and digital sales matters more than it might first appear.
Saved answer · last researched 12 Nov 2026