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Orion makes and sells snack foods and confectionery, best known for its Choco Pie, in South Korea and around the world.
Orion is a Korean snack company, and its most famous product is the Choco Pie — two soft cake layers with marshmallow in the middle, covered in chocolate. If you have ever eaten one, you have met this company. It sells biscuits, pies, candies, and other packaged sweets, mostly in South Korea but also in China, Vietnam, and other markets.
The business works like most snack makers. Orion runs factories, bakes and packages its products, and ships them to retailers — supermarkets, convenience stores, and discount chains — which then sell them to shoppers. Customers choose Orion because the brand is familiar and the products are cheap, tasty, and consistent. In China, the Choco Pie became a genuine phenomenon, and China is one of Orion's biggest markets. Vietnam has also grown into an important piece of the business, with Orion building a strong position there. Its rivals include other big snack makers, such as Lotte Wellfood in Korea and Dali Foods in China, plus local and international brands in every market it enters. What makes Orion strong is its brand and its distribution: it has spent decades building shelf space and trust. What makes it vulnerable is that snacks are a crowded, price-sensitive business, and a hit product can be copied quickly. Rising costs for cocoa, sugar, and wheat can also squeeze profits.
The company was founded in 1974 as Tongyang Confectionery and later renamed Orion. It has paid attention to its home market while pushing hard overseas, and its Choco Pie has become one of Korea's best-known food exports. For investors, this is a steady, real business: people keep buying snacks in good times and bad, but growth depends on winning in newer markets and keeping costs under control.
Saved answer · last researched 15 Nov 2026