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Yulon Motor Company Ltd.
Yulon Motor builds, imports, and sells cars and car parts, mainly in Taiwan and China.
Yulon Motor is one of Taiwan's oldest car makers, and its main job is simple: it builds and sells vehicles. Some of those cars wear its own brand, Luxgen, which was Taiwan's first real attempt at a homegrown car brand. But most of Yulon's money comes from a different arrangement — it assembles and sells cars for foreign partners, most famously Nissan, and it also imports cars to sell in Taiwan.
The assembly business works like this: a global car company wants to sell cars in Taiwan but doesn't want to build a factory there. Yulon builds the cars under license, sells them through dealerships, and handles the local headaches — marketing, service, spare parts, the lot. Yulon also makes car parts through its affiliates and sells them abroad, so it earns money on both the finished vehicle and the components inside it. The Taiwan car market is small and crowded, and Yulon faces tough competition from imported brands and from rivals like Toyota, which dominates Taiwan through its local partner. Yulon's answer has been to build electric vehicles and push Luxgen as a tech-forward brand. It has also leaned on its affiliate network, especially the parts maker and the financing arm, to keep customers inside the Yulon ecosystem from purchase to repair.
Yulon is a bit of an old-school conglomerate: family-controlled, deeply tied to Taiwan's industrial history, and slow-moving in a fast-changing car world. The bet on electric cars and the Luxgen brand is where the growth story now sits. If that bet works, Yulon stays relevant. If it doesn't, it remains what it has mostly been — a reliable local assembler for foreign brands.
Saved answer · last researched 15 Nov 2026