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Leejam Sports Company
Leejam Sports runs fitness clubs in Saudi Arabia and the UAE and sells sportswear and equipment.
Leejam Sports runs gyms — lots of them. Its main brand is Fitness Time, and it operates hundreds of fitness centers across Saudi Arabia and the United Arab Emirates. If you live in Saudi Arabia and want to lift weights, join a cycling class, or swim, there is a decent chance you drive past one of its clubs on the way home.
The business works like a membership club. People pay to work out, either month to month or on longer contracts, and Leejam keeps the lights on and the machines running. The company runs several club formats so it can catch different customers: big clubs for families, smaller ones for budget-minded members, and separate women-only facilities, which matter a lot in the Saudi market. It also sells sportswear and equipment, but the real engine is recurring membership fees — money that keeps coming in as long as members keep showing up. Gyms are a surprisingly good business once they fill up. Building out a club costs serious money up front, but each extra member adds revenue without adding much cost, so profits climb fast once a location matures. The flip side is that gyms are a bit of a treadmill themselves: members quit, interest fades, and rivals open nearby. Leejam's scale helps here. It can negotiate better deals on equipment and spread marketing and back-office costs across a huge network, which smaller operators cannot do.
The broader story is Saudi Arabia's push to get its people moving. Government programs aimed at fitness and public health have made gyms more socially normal, especially for women, and Leejam has been one of the biggest winners from that shift. It has kept expanding its club count in both countries and investing in new locations. The risk is simple: if the economy slows, a gym membership is one of the first things people cancel. But so far, the Saudi fitness boom has given Leejam plenty of room to keep growing.
Saved answer · last researched 12 Nov 2026