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JS Global Lifestyle designs and sells small household appliances like air fryers, cookers, and vacuum cleaners under the Shark, Ninja, and Joyoung brands around the world.
JS Global Lifestyle makes the small machines that do the messy jobs at home — the air fryer that turns out crispy chicken, the blender that crushes ice, the vacuum that picks up the crumbs. Its brands are Shark, Ninja, and Joyoung, and together they cover cooking, cleaning, and food prep for ordinary households in the U.S., Europe, China, and beyond.
The business is split into two big chunks. One is a family of household brands it owns: Shark for cleaning, Ninja for kitchen gadgets like air fryers and blenders, and Joyoung for soy milk makers and other small kitchen appliances. The other chunk is a contract manufacturing arm, which builds small appliances for other companies that put their own names on them. So JS Global earns money both from shoppers who buy its own brands and from other brands that pay it to make their products. The interesting twist is SharkNinja. For years it was the growth engine inside JS Global, the part that sold air fryers and vacuums to American and European homes. In 2023 the company spun that business off as its own separate listed company, so the SharkNinja brand business now trades on its own. What remains at JS Global is mostly the Joyoung brand and the manufacturing operation, which makes it a different, smaller business than the one famous for Ninja air fryers.
That split matters for anyone looking at the company. JS Global now leans on Joyoung, a well-known name in Chinese kitchens, and its factory business, while its old growth star runs independently. It is a reminder that a company's name and its most famous product don't always stay under the same roof.
Saved answer · last researched 15 Nov 2026